同质化是什么意思?

“同质化”是指同一大类中不同品牌的商品在性能、外观甚至营销手段上相互模仿，以至逐渐趋同的现象，在商品同质化基础上的市场竞争行为称为“同质化竞争”可指某个领域存在大致相同的类型、制作手段、制作流程、传递内容大致相同的各类信息的现象。

同质化就像一个包围圈，对于有品牌意识的厂商而言，要突破这个包围圈的就需要在核心技术研发上多下工夫，提前对于终端消费市场做出预判，率先作出变革，以求在同质化现象下脱颖而出。

同质化的危害

1、不能给用户提供非购买你产品的理由

由于电商同质化高度严重，不能给用户看到产品的优势、特点和亮点。在这样的情况下，由于你没有让用户非购买你产品的理由，请问用户为什么非要购买你店铺的产品呢？这就是你店铺产品卖不好的一个重要原因。

2、只能参与价格战

大电商实力雄厚，特别是能够取得风投和融资，为了提升行业排名或者实现全网销售第一，在产品同质化下会发起价格战，通过低价或超低价销售，如开直通车销售，达到营销目的。由于中小电商资金实力有限，获取风投和**融资的可能性很低，在产品同质化下，只有参与价格战。即当同行发起价格战时，为了能够取得一点可怜的销量，跟随同行进行降价销售或参与打折式的促销活动。

3、利润微薄，生存困难

发起或参与价格战的企业，尽管销量大，但利润微薄，企业始终缺乏宣传推广的资金，缺乏打造品牌的资金，经常感到资金严重不足，生存困难。

求疲软化，空心化，同质化的英文翻译！急！

疲软化 Softening

空心化 Hollow

同质化 homogenize v. homogenization n.

希望可以帮到你！

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homogenization什么意思

homogenization

[hɒ,mɒdʒənaɪ'zeɪʃən]

n. 均化；[机] 均化作用

例句

1.

In conclusion, we should not expect — or fear — that globali** will lead to homogenization.

总之，我们不应该期望——或恐惧——全球主义会导致同质化。

2.

This homogenization simplifies and uncomplicates the world enough to model it sanely.

这种均质化的处理方式，简化了世界，使足以稳妥地给它建模。

Petrogenetic mechani**

The consensus view is that potassic and ultra-potassic rocks are derived by partial melting of metasomatic veins within a lherzolitic or harzburgitic lithosphere（e.g.Foley，1992）.Foley（1992）introduced his vein-plus-wallrock melting model for the origin of ultra-potassic as well as potassic rocks.The composition of melts derived from veins is controlled by the degree of partial melting and the relative contributions of vein and wall-rock material.As mentioned above，the vein of phlogopite-garnet clinopyroxenite is associated with the origin of the Yulong porphyries.A plot of Cr against Rb（Fig.24）further indicates that low degree（1%～5%）partial melting of such a metasomatic vein，equivalent to the mantle xenoliths of phlogopite-garnet clinopyroxenite with Cr of 562×10-6and Rb of 21×10-6（Liu et al.，2003），could account for the origin of the Yulong porphyries.The Nangqen volcanic rocks show higher Cr and lower Rb contents（Fig.24），which implies that the wall-rock material（lherzolite）might be involved in partial melting for their origin.This is further supported by the relatively higher proportions of depleted lithospheric mantle compositions for the Nangqen volcanic rocks than for the Yulong porphyries inferred by Sr-Nd-Pb isotopic and elemental compositions（Figs.22，27b）.

As mentioned above，the source depth for the Yulong porphyries as well as Nangqen volcanic rocks may be at least 100 km inferred by the volatile phase relations.Both the clinopyroxene geothermometry and homogenization temperatures of melt inclusions indicate that the primary magmas had anomalously high temperature（＞1200℃）.What mechani** is suitable for attainment of such high temperatures to induce partial melting of the metasomatized lithospheric mantle at the depth of 100 km？The Yulong porphyries emplacement（41～39 Ma）and the NVR eruption（34 Ma）post-date the India–Asia continental collision（at about 65 Ma；Yin and Harrison，2000）.This delay would not be expected if fluid release accompanying oceanic or continental subduction were the trigger.It has been suggested a response to convective thinning of the lithosphere for the potassic magmati**（～20 Ma）in the northern and southern Tibetan Plateau（Turner et al.，1996），which triggered a temperature increase in the lithosphere.However，the potassic magmati** of Yulong and Nangqen in the eastern Tibetan Plateau pre-dates that in the northern and southern Tibetan Plateau.Recently，Hou et al.（2003）realized that in the eastern Tibetan Plateau，a regional-scale strike-slip fault system caused by the India–Asia continental collision controlled the distribution of Cenozoic（49～30 Ma）porphyries.Rather，sei**ic profiles across the Qiangtang terrane indicate that the strike-slip faults are translithospheric and accommodated local mantle uplift with the Moho rising about 2 to 3 km relative to the surrounding area（Fei，1983；Tang and Luo，1995）.This suggests that these faults most likely caused the upwelling of asthenosphere in the area，which triggered the melting of the metasomatized lithospheric mantle.Such a model is similar to the situation proposed by Liegeois et al.（2003）to interpret the petrogenesis of high-K calc-alkaline and alkaline granites in Central Hoggar（Algeria）during the Pan-African orogeny.

同质化 是什么意思？

同质化，就是表示不同特征的个体事物在发展过程中其内在本质特征变化逐渐趋于一致的过程。简单说来就是两种事物逐渐变得一样的过程。

这一过程的主要表现为融合和替代两种形式。所谓产品同质化，就是产品在消费者选择购买过程中由于其功能性利益与竞争产品相同可以被竞争对手所替代，竞争对手的产品就成为该产品的替代性产品，该产品和竞争产品就形成了产品同质化。

英文为“Homogenization”

扩展资料

在产品同质化基础上形成的市场竞争行为称为同质化竞争。出版同质化竞争的表现是出版产品的内容层次，典型特点是同一类型的出版产品品种重复，且内容替代性强。即差别不易分清，差异小。在管理上是指产品、服务趋同，尽管形式上有差别，但内容、品质、技术含量，使用价值一样。

同质化不利于消费者识别，无特色、无差异，如是知名品牌，尚有竞争力，但仍需进行品牌建设及产品、服务的提升。如是一般品牌，免不了要进行残酷的价格战，市场前景不容乐观。

同质化就像一个包围圈，对于有品牌意识的厂商而言，要突破这个包围圈的就需要在核心技术研发上多下工夫，提前对于终端消费市场做出预判，率先作出变革，以求在同质化现象下脱颖而出。

参考资料：百度百科  同质化、 百度百科 同质化概念调查